Ubisoft's North American executive director Laurent Detoc has revealed that the company plans to release "one [or] two good new IPs" every year.
"We need to make new IPs," Detoc told Polygon. "It's part of our future. From a business point of view we need to continue to create new IPs.
"Last year we brought you Rocksmith, and every year you will find one, two, depending on the year, good new IPs from Ubisoft."
Earlier this month Ubisoft announced Watch Dogs, a new IP built around the concept of a connected world where electronic devices can be hacked into and manipulated by the player.
Initially, rumours suggested that the game may be due to launch on next-generation consoles. However, Ubisoft later confirmed that the game would launch on Xbox 360, PlayStation 3 and PC.
So, why didn't the firm wait to launch Watch Dogs on next-generation consoles?
"There's no bad time or good time," continued Detoc.
"If you make something really good, people will embrace it. Watch Dogs turned out to be that game this year that everybody loves. There's no bad time to bring good content.
"At the end of the day, making good products is what we're after."