Square Enix blames loss on struggling console market
Struggling to achieve a fair expected return on its investment in console titles.
Publisher Square Enix has said it is struggling to make a return on its console releases, blaming the increasingly difficult position of the worldwide console market.
Square Enix reported a 5.7 billion yen loss for the nine month period ended December 31, 2012, despite a rise in sales to 102.7 billion.
"During the nine-month period ended December 31, 2012, the Company has not recovered the operating loss posted in the six-month period ended September 30, 2012, primarily due to the increasingly difficult condition of the world-wide console game market, under which the Group is struggling to achieve a fair expected return on its investment," Square Enix said.
Last week Square Enix announced that Sleeping Dogs was the best-selling new IP of 2012 in the UK.
"We felt we had a hit on our hands in Sleeping Dogs and to be the UK's best-selling new IP of 2012 is a fantastic achievement," said Lee Singleton, general manager, Square Enix London Studios. "Our goal was to set new benchmarks in the open world genre with best-in-class combat, driving and story-telling, and hopefully gamers feel that we've done that with Sleeping Dogs. We will continue to do that in 2013 with the downloadable content still planned for release."
However, the publisher didn't mention Sleeping Dogs or fellow triple-A console release Hitman: Absolution in its financials, but did state that browser title Sengoku IXA and social game Final Fantasy Brigade are making an "acceptable profit". MMORPG Dragon Quest X is also "showing steady progress".
Currently on the release slate from Square Enix are Tomb Raider, Dragon Quest 7 and Kingdom Hearts HD 1.5 ReMIX.
Source: square-enix.com





User Comments
rbevanx@ 87Sarah
Square Enix possibly sell the games 18 quid each depending how many copies ASDA/Amazon/whoever buy.
The more they buy, the better the discount in some cases.
Square Enix don't and can't force the retailers to sell at 40 quid.
Wido
87Sarah
I personally hope Tomb Raider does well, just because it's Tomb Raider, but I think that about Final Fantasy too.
rbevanx@ munkee
Clockpunk
*bam* As FM says, the audience is very much there numbers-wise, but Square-Enix have to work (heavens forbid) for success.
CheekyLee
Destroy your business model, or somebody will do it for you. The market is growing, but certain paths are at dead ends now. If you are one of the old publishers still sat on one of those avenues, then the writing is on the wall. Less people than ever are running out to buy a game on day 1, for a multitude of reasons. AAA is stagnant, and if you are a publisher still living in the AAA sphere, then you will die by the AAA sword.
FantasyMeister
munkee@ dudester
dudester@ munkee
Its been around £20 quid for ages in the places I have looked.
munkee
But hey.. What do I know? I'm just a gamer (not willing to spend £40 on the game and waiting until its in CEX for a more reasonable price).