Activision: Don't count-out Tony Hawk: Shred just yet

NewsPublish Date 19/11/2010 - 11:27am GMT

'It's a gift-orientated game,' and sales will hopefully ramp up closer to the holiday season.

Eric Hirshberg, CEO of Activision Publishing has said it's too early to label Tony Hawk: Shred a flop, despite shifting only 3,000 copies during its first week on sale.

It certainly sounds like a disaster for Activision's second title to utilise the board controller, but the publisher's reckons the holiday gift buying season could reverse Shred's fortunes.

"There’s hopefully a method to that madness," Hirshberg told Gamasustra. "For the first time we're targeting that game to kids. It's a gift-oriented game, but, that said, we need to build awareness for the game still. ... I think you'll hopefully see a bigger ramp-up as we get further into the gift giving season."

Hirshberg revealed that The Ellen DeGeneres Show - one of the highest viewed daytime shows in the US - has just named the game as one of the Top 12 gifts for the holiday season.

VideoGamer.com Analysis

In order to pick up an audience Shred is going to need to find some sales momentum and appearing in a must have holiday gift list seen by millions is a great start in making this happen.

It's easier said than done, however, with items such as Kinect for Xbox 360 likely to be a more attractive purchase.

Comments

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User Comments

mikejosh1978

The only reasons for folk getting this as a gift this yr are , a) Grandparents/parents think that their child is a skateboarder this would be a good idea, b) Some folk have more money than sense or c) It was literally a gift as nobody would buy this if you were a gamer.
Activision are shutting/selling studios left right & centre but they keep running with this crap?

Posted 09:13 on 22 November 2010

clangod

I think Activision need to accept that you can lead a horse to water, but you can't make it encourage people to buy a crappy video game.

Tony should quit while he still has some credibility left. The only reason a game like this and Ride get noticed is because of the Hawk name.

Posted 20:54 on 19 November 2010

draytone

Tony Hawks what now?

Posted 15:46 on 19 November 2010

Tsar_Chasm

Quote:

Originally Posted by Activision

It's a gift-orientated game...

And de Nile isn't just a water-orientated bit of scenery in Egypt...

Posted 15:44 on 19 November 2010

Wido

It is a flop. I think Activision should of known that. Only because Ellen DeGeneres has 'named' the game in the show's top 12 gifts this Christmas, doesn't mean to say that sales for the game is going to shoot through the roof.

Posted 15:32 on 19 November 2010