Tiger Woods PGA Tour 11

Tiger Woods PGA Tour 11 News for Xbox 360

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peter moore -

EA Sports boss Peter Moore has said it's down to him and the people around him to convince gamers not to trade in their games, and Online Pass is one such deterrent.

"One thing I have to do, and it's my job, and my development team's job, and my marketing team's job, is make you not want to trade the game in," Moore told Kotaku.

EA's Online Pass system won't directly influence video game trade-ins, but it could drive down the value of used video games - consumers buying second hand will have to purchase an Online Pass in order to access the online portion of the game.

"From our perspective, [it's] conditioning you to punch a code in, to get you going, get some digital content, and conditioning you to look at digital content as a value-add to the game experience itself," Moore explained.

Moore also said that core gamers are fully aware of why EA and other publishers are introducing measures to counter the used-game market.

"They recognise the business model implications of new versus used," said Moore. "Whilst I'm not sure they're angry, they absolutely look at what's going on in the marketplace and understand totally what it is we're doing."

Tiger Woods PGA Tour 11, the first EA Sports game to feature the Online Pass system, hits stores on Friday.

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User Comments

El-Dev's Avatar


I'm still for this idea, tough sh*t to those who benefit from the second hand market cause as a gamer I haven't benefited from it in longer than I care to remember.
Posted 21:44 on 28 June 2010
Endless's Avatar


I've got two words for them. "Tough *****" Once i buy something it's my property and i can do what the hell i like with it. If i want to trade it in and someone gives me a price i'll accept. Then i will.

Thankfully i don't ever buy sports games, but I cannot afford to buy games new all the time. I trade in something 80% of the time when i get a new game. i'm not laying the old ones anymore they just collect dust and are worth nothing other than in a trade.
Posted 21:32 on 28 June 2010
Gordo01's Avatar


I can see where they are comin from. The developers dont get any money from the trade in market
Posted 20:06 on 28 June 2010
A_Boome's Avatar


I hate EA Sports, I was going to buy TW PGA 2011 but the DLC fantasy courses are $10 each when they should have obviously been on the disc if they are available for download the same day the game releases.
Posted 19:30 on 28 June 2010
Ominus666's Avatar


Maybe if Moore is so concerned with people keeping the games, he should stop releasing sports titles every single year.
Posted 19:07 on 28 June 2010
guyderman's Avatar


I'd love a day when all my games are on the HDD and I can just turn on my system and select my game from a list - but in order for me to be able to do this the price of games would need to drop considerably. This is the only way I would not have to 'move on' titles to pay for the next title.
Posted 17:33 on 28 June 2010
rbevanx's Avatar

rbevanx@ Wido

I agree Wido.

It's been part of gaming for years the second hand market, it's just a way of trying to kill a market DLC is.
They are more than entitled to do it but I can't see it working for long. The only way it will stop is every game was DL rather than disc. I hope that day never comes as it will be poo for everyone.
Posted 17:28 on 28 June 2010
mikejosh1978's Avatar


I am slightly miffed . POON (Moore) wants folk to stop trading games in by charging the 2nd hand purchaser $10 . If have Fifa 11 & its 2015 why wouldn't i want to get rid? If EA sports titles become dirt cheap & paying the fee is gd value then EA will profit but only if this happens. Personally i don't get why EA sports titles are so popular as they are rehashed and repackaged & 10million folk get Fifa 11 cus the kits and rosters are changed , or if you like Tiger you lose 3 courses &have to buy em as dlc just to because they spent a fortune on ryder cup licences . If they don't want us to trade then do a 2yr dev on the games & just offer free dlc in the 2nd yr & If Fifa becomes £50 on a 2 yr cycle with real proper differences in gameplay then i am sure fans of the franchise or even ppl like me who generally detest the arrogance of it mite be tempted with a purchase.
Posted 16:46 on 28 June 2010
Wido's Avatar


I'm against this online pass. If someone buys a 'EA' game second-hand. They got to pay to use that game online and what about future DLC?

Posted 16:00 on 28 June 2010
Trip-l's Avatar


"Whilst I'm not sure they're angry..." I can tell you now I'm F@#KING livid
Posted 14:53 on 28 June 2010


He has a point. Although, I think there will always be people who always trade in and those that don't normatter what they do.
Posted 14:45 on 28 June 2010

Game Stats

Technical Specs
Release Date: 02/07/2010
Developer: EA Tiburon
Publisher: EA SPORTS
Genre: Sports
No. Players: 1-24
Rating: PEGI 3+
Site Rank: 3,282 8
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