Super Street Fighter IV Arcade Edition

Super Street Fighter IV Arcade Edition News for Xbox 360

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Street Fighter IV screenshot
Street Fighter IV screenshot

Street Fighter IV's producer Yoshinori Ono has accused Capcom of viewing the BAFTA-nominated fighting game as "an unwanted child", revealing that employees at the firm regularly asked him to pledge SFIV's budget and resources into "something else that will make money".

"Until the day of release, Street Fighter IV was an unwanted child," Ono told Eurogamer.

"Everyone in the company kept telling me: 'Ono-san, seriously why are you persisting with this? You are using so much money, budget and resources. Why don't we use it on something else, something that will make money?'

"No-one had the intention of selling it, so I had virtually no help from other departments - they were all reluctant, right up to the day of release."

Ono had to 'pester' his superiors to develop the game, he explained, with Capcom eventually bowing to pressure once fans and journalists "started making a lot of noise" for the series' revival.

"I was working on Onimusha 4 and during that time I repeatedly submitted my proposal for a new Street Fighter," he said. "The company kept telling me: 'It's a dead franchise. It doesn't make any money. We have series that make money like Resident Evil and Onimusha. Why bother with a dead franchise?'

"Eventually I was given a small budget to create a prototype. That wasn't really down to me pestering my superiors so much as all of the journalists and fans started making a lot of noise and pressuring Capcom.

"This was a strategic plot on my part. I had been asking all the journalists to make noise about the series when out and about. I would always tell them that it was their responsibility to tell Capcom, not me as I don't have the power. Journalists and fans have the power to move Capcom - not producers.

"With so many voices crying out for a Street Fighter game Capcom could no longer ignore it any more and so they gave the green light for a prototype and they asked me to create it. It's a miracle that happened after a decade…"

Street Fighter IV launched in February 2008 to critical and commercial success, prompting Capcom to release two updates to the game in the years that followed.

The success of the fighter and its updates, it seems, made an impact on Capcom's business model. The publisher now releases a new fighting game during the same window each year.

This year it launched Street Fighter X Tekken. However, sales of the game 'fell short' of Capcom's plan.

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User Comments

Endless's Avatar


Well that explains it all. SF4 had no input from marketing or any of the departments that should never get involved in software development, and as such SF4 was great. SfxT however is almost like marketing and aftersales came first and THEN they were allowed to make it into a game.

This trend repeats itself worryingly too often. Game developed on a hunch with fan support. Game is awesome and sells well. Company money movers see it sells and commision a cash-in thats more money than it is game. Series fails. Move on to next series.
Posted 09:09 on 12 June 2012
Bloodstorm's Avatar


Ha, it's the only title that actually still gives them money.

Posted 08:15 on 12 June 2012
maloner's Avatar


There is a plethora of jokes embedded in that name and the treatment of the franchise...
Click for Image
Posted 05:17 on 12 June 2012

Game Stats

Technical Specs
Release Date: 24/06/2011
Developer: Capcom
Publisher: Capcom
Genre: Beat 'em Up
No. Players: 1-2
Rating: PEGI 12+
Site Rank: 2,579 1109
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