GAME is to open over 200 stores before school begins on Friday in order to make the most of the highly anticipated launch of Skylanders Giants, reports MCV.
32 stores will open their doors at 7am on Friday, October 19, with a further 199 stores open no later than 8:30am.
"We can't wait for this new giant Skylanders adventure to start. The franchise has captured the imagination of kids around the world and taken the game and toy industry by storm," said GAME's marketing director Anna-Marie Mason.
"We know that children up and down the country will want to get their copy of Skylanders Giants as quickly as possible this Friday, so we will be opening 231 stores before the school run begins."
GAME is also selling an exclusive glow-in-the-dark portal.
Game's website lists all participating stores.