Success of Shaun White Snowboarding paves way for further investment in the genre.
Speaking following the publication of the company's third-quarter financial results, Ubisoft CEO Yves Guillemot has revealed that the success of Shaun White Snowboarding, which released in November 2008, will drive further investment in the sports market.
Yesterday Ubisoft announced that Shaun White Snowboarding was the quarter's number two sports game in the US and recorded 2.3 million unit sales worldwide.
"It's really an achievement for us and it's helping us to consider that it's possible to take some share of that business," said Guillemot (reported by GamesIndustry.biz).
"And we will soon announce that we will make a little bit of a merger and acquisition on that front. It's a small one but it will show you that we want to invest more in that direction," Guillemot added.