Enslaved: Pigsy's Perfect 10 - No boxshot available.

Enslaved: Pigsy's Perfect 10 News for Xbox 360

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Enslaved: Odyssey to the West screenshot
Enslaved: Odyssey to the West screenshot

Namco Bandai has admitted Enslaved underperformed at retail, placing the blame firmly on the fact that the publisher failed to find a suitable release period for the critically acclaimed title.

"Quality is key and our mission is to bring the best quality," said Carlson Choi, vice president of marketing, Namco Bandai. "[Enslaved is an] 80+ rated title it did extremely well from a game quality standpoint."

Choi added: "To be perfectly frank, I think as a company prior to us reforming this organisation, going to market, I think the game went to market at a very busy season. It launched in the midst of a busy holiday season. Last year, there were like 4000+ games for consoles. We didn't do a good job finding the right time for it because when you look at the quality of the game it speaks for itself. An 80+ rated game is guaranteed a hit. We got DLC that came out that got 10 out of 10.

"Ultimately, I think that game had the quality needed to address the gamers. I think it's a matter of getting into the market at the right time, which is something you will see us do much better."

On the subject of Enslaved returning despite its disappointing sales, Choi was non-committal.

"You tell me, do you think gamers want more? I can assure you, a title like Enslaved, and every title we've worked on in the past we're going to re-examine them and say what is the potential for the game? We've been doing a lot of studies, consumer engagement, and community engagement... let's put it this way: one of these days stay tuned there will be more news to come."

However, Makoto Iwai, Bandai label president painted a less than rosy future for Enslaved: "It's hard to say black or white. Results are everything for a business unit, so we have to face it."

Via Siliconera

VideoGamer.com Analysis

Releasing in early October always looked problematic for Enslaved, running into competition from football juggernauts FIFA and PES, F1 2010 and Halo: Reach, plus Konami's third-person action rival Castlevania: Lords of Shadow. The game's release was also followed in quick succession by Medal of Honor and Fallout New Vegas.

Hindsight is wonderful, but surely someone at Namco Bandai should have realised October was always going to be a bloodbath.

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User Comments

Woffls's Avatar


I think they wanted it positioned as the Uncharted substitute, but names sell better than concepts in this market, and that time of year is crowded enough as it is. It might have been the best in that genre at the time, but unfortunately people would usually rather bet on a known quantity than take a risk on something, even if it's a genre they really like.

If there is a sequel, I hope it's positioned for FQ1 2013, and I hope more of the press has played it by then to acknowledge how good it is.

And while we're on it, the sound effect that the stun charge move makes is awesome. It feels so powerful, and it's entirely down to the sound it makes.
Posted 14:10 on 11 February 2011
guyderman's Avatar


My main problem with Enslaved is that it was a beautifully produced game with a pretty good story - but the gameplay was nothing special at all (and the camera was too tight). I'd play Enslaved 2 but not until it dropped in price - there was nothing there that made me crave a sequel and therefore nothing to make me want to go for a day one, full price purchase.
Last year was a heavy year for third person exploration/platformy/hack n' slash type games with the likes of Castlevania, GoW3, Dantes Inferno, PoP, Darksiders etc. and Enslaved was out matched by most of these titles.
Posted 13:42 on 11 February 2011
IndoorHeroes's Avatar


I think that by the time an Enslaved 2 came to market the original Enslaved will have been knocked down to a tenner and more consumers will have experienced it. I would certainly anticipate a sequel selling over one million units.
Posted 12:57 on 11 February 2011
rico_rico's Avatar


publisher should learn from other company if you look at dead space 1 and look at dead space 2 ther is huge difference
Posted 10:02 on 11 February 2011
A_Boome's Avatar


Developers and publishers really should realize this stuff alot sooner, it's common sense, gamers only have so much money. Same thing happened with Blur. It released in May of last year, the same month as Red Dead Redemption, Alan Wake, Prince of Persia, and a couple other notable titles. It also released within 2 weeks of Split/Second, which is basically in the same genre, car combat. If they would have just moved Blur to a summer release, where there is less competition, maybe Bizarre Creations would be working on Blur 2 instead of nothing.
Posted 09:47 on 11 February 2011

Game Stats

Release Date: TBA
Developer: Ninja Theory
Publisher: Namco Bandai
Genre: Unknown
Rating: TBC
Site Rank: 10,847 171
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