Project Gotham Racing 4 News for Xbox 360

On: Xbox 360
Blur screenshot
Blur screenshot

Activision has confirmed it is "exploring the options regarding the future of" Bizarre Creations, the studio behind Microsoft's Project Gotham Racing series, Geometry Wars and more recently Blur and 007 Blood Stone.

Activision paid $67.4 million in cash to acquire Bizarre back in 2007, with an additional $40 million due should the studio have reached commercial targets by 2012/13.

"Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly," explained an Activision statement. "Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience.

"Bizarre is a very talented team of developers, however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business."

An earlier MCV report claimed that the studio's entire 200-strong workforce could be out of a job within 90 days.

VideoGamer.com Analysis

In the end Activision's decision will be based on a return on its investment and with both Blur and more recently Blood Stone failing to capture a large audience, the publisher is now looking at exit strategies.

Activision's statement also hints that the scrappage of proposed UK tax breaks for games production has made it too costly to continue operating Bizarre Creations in its current state.

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dudester's Avatar

dudester

Tom must be happy they could possibly make a new pgr if sold.
Posted 10:41 on 17 November 2010
mikejosh1978's Avatar

mikejosh1978

Its seems to me Activision are regretting their investment just like EA did in buying Pandemic but at least a total payout of $200million and 2 games , 1 being a new ip isn't too bad . The near $600million That EA spent is now not even able to be sold as EA scrapped it totally .
Activision have CoD spitting cash at them left right & centre , a few bad games / poor sales wouldn't hurt the publisher that badly would it?
Budcat who do the GH porting to ps2 & did GH Metallica have bern given their p45's too . Seems as though Activision are killing of ps2 support & making cuts to maximise profits. Soon it will have 4 CoD games a devs & GH & thats it lol.
Posted 09:40 on 17 November 2010

Game Stats

Technical Specs
Release Date: 12/10/2007
Developer: Bizarre Creations
Publisher: Microsoft
Genre: Racing
No. Players: 1 + Online
Rating: PEGI 3+
Site Rank: 204 4
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