Medal of Honor: Warfighter screenshot
Medal of Honor: Warfighter screenshot

Only around 50 per cent of Medal of Honor players played Battlefield 3, EA has revealed, with the firm putting the gap down to brand loyalty and the Medal of Honor community enjoying "more authentic shooters".

"We are very careful that Battlefield and Medal of Honor stay differentiated," EA Labels president Frank Gibeau said in the latest issue of Game Informer.

"While there is an inefficiency to having two different brands coming out alternating like that, there is some upside. You don't have the annualized, sequel fatigue. With Medal of Honor we tried to embrace that the game is 'real'. The multiplayer is different than Battlefield. We're trying to use a sequencing strategy to keep it as fresh and different as possible.

Despite both titles being modern warfare-based first-person shooters - and both games' multiplayer components being developed by DICE - Gibeau claims that "the Medal of Honor customer is different than the Battlefield customer".

"We can see what users play," he continued. "Only about 50 per cent of players from the last Medal of Honor played Battlefield 3. When we talked to them, they said they liked the brand, more authentic shooters, and the story. So we are reaching a slightly different audience. The trick is figuring out how to grow both of them together."

Medal of Honor launched in October 2010. EA reported that the game had sold 5 million copies within the first two months of release.

Battlefield 3, meanwhile, shipped one year later and significantly outsold MoH, selling 8 million copies within its first month on sale. EA expects the game to hit 18 million copies sold by the end of the fiscal year.

Medal of Honor: Warfighter launches in October 2012.

New stuff to check out


To add your comment, please login or register

User Comments

altaranga's Avatar

altaranga@ VG_Dave

As unrelated as two neighbours from Norwich.

The last MoH was terrible. When will EA realise that we're just waiting for the next Bad Company?
Posted 08:04 on 14 July 2012
VG_Dave's Avatar


Slightly unrelated perhaps, but I wonder how many people bought Medal of Honor just to gain access to the Battlefield 3 beta...
Posted 00:27 on 14 July 2012
rbevanx's Avatar

rbevanx@ Woffls

Haha I agree and TU.
Posted 17:00 on 13 July 2012
Curitis82's Avatar


Excellent review, I couldn't agree more.Click for Image
Posted 15:57 on 13 July 2012
Woffls's Avatar


Dear EA,

Nobody cares about authenticity. If they did, they'd be buying Operation Flashpoint instead of your Tier 1 ultra-beard brofest anyway.


Posted 12:36 on 13 July 2012
thompo555's Avatar


Maybe 50% played Battlefield 3. Bit I bet you that they only bought it in the first place because they remembered the series from years ago. I think EA might have a big shock this year if they are going to sell the same sort of mediocrity as 2010..

Does anyone else see this as an A and B development team situation, not unlike Treyarch and Infinity Ward?
Posted 11:38 on 13 July 2012
Hooded's Avatar


I was Gunna say something along the same lines as Martin.

Only 1% of Battlefield players played Medal of Honor.
Posted 11:04 on 13 July 2012
squidman's Avatar


So Battlefield 3 missed out on, what, ten players?
Posted 09:30 on 13 July 2012

Game Stats

Technical Specs
Release Date: 15/10/2010
Developer: EALA
Publisher: Electronic Arts
Genre: First Person Shooter
Rating: PEGI 18+
Site Rank: 3,356 3580
View Full Site