Lost Planet 2 and Skate 3 also miss out on the top spot.
GfK ChartTrack reports that EA's 2010 FIFA World Cup has held on at the top of the All Formats All Prices UK video game chart for another week, denying Xbox 360 exclusive Alan Wake and Capcom's multi-platform sequel Lost Planet 2.
With the 2010 World Cup still the best part of four weeks away, EA's officially licensed game is likely to have long legs - the excitement around the tournament ensuring sales continue to be strong well into the summer.
Microsoft and Remedy's Alan Wake is off to a solid, if a little disappointing start at No.2, coming around 1,000 units shy of the top spot. It did, however, manage to better Capcom's Lost Planet 2. The action sequel had to settle for third place - 12,000 units back on Alan Wake - despite a Tuesday launch and some very aggressive pricing.
The new releases forced Ubisoft's Just Dance down to No.4, but the Wii phenomenon still had enough in the tank to fend off EA's Skate 3 at No.5.
Interestingly, both Lost Planet 2 and Skate 3 faired much better on Xbox 360, despite the competition from Alan Wake. LP2 sold 66 per cent of its total on Xbox, while Skate 3 took an even larger 68 per cent on Microsoft's platform.
Elsewhere retailer promotions have seen a number of titles make big movements. Activision's Call of Duty: World at War jumps back into the Top 20 at No.15 and Square Enix's NIER makes it's first Top 40 appearance at No.23.
Expect more change in the Top 10 next week with the likes of Prince of Persia: The Forgotten Sands, Split/Second, ModNation Racers and Red Dead Redemption battling for your money.
Leisure software charts compiled by Chart Track, (C)2001 ELSPA Ltd Entertainment Software (All Prices) Week 19, 2010
1. 2010 FIFA WORLD CUP SOUTH AFRICA
2. ALAN WAKE
3. LOST PLANET 2
4. JUST DANCE
5. SKATE 3
6. BATTLEFIELD: BAD COMPANY 2
7. CALL OF DUTY: MODERN WARFARE 2
8. FINAL FANTASY XIII
9. WII FIT PLUS
10. WII SPORTS RESORT
11. GRAND THEFT AUTO EPISODES - LIBERTY CITY
12. SUPER STREET FIGHTER IV
13. JUST CAUSE 2
14. TOM CLANCY'S SPLINTER CELL: CONVICTION
15. CALL OF DUTY: WORLD AT WAR
16. SONIC & SEGA ALL-STARS RACING
17. ALIENS VS PREDATOR
18. IRON MAN 2
19. JAMES CAMERON'S AVATAR: THE GAME
20. NEW SUPER MARIO BROS. WII