Kinect the biggest platform launch in history, says MS
On track to be the number one consumer electronics purchase this holiday.
Kinect for Xbox 360 is set to become the number one consumer electronics purchase this holiday, Microsoft Game Studios' corporate vice president Phil Spencer told Edge.
"We are investing in this like we've never invested in a platform launch," said Spencer. "This is, for us, the biggest platform launch in the history of the industry.
"We'll have a huge launch portfolio, we want to sell more units than any console has ever sold in its first holiday, a new platform. Our retail partners are telling us, based on the consumer demand, 'this is going to be the number one consumer electronics purchase this holiday. Not just in the games space, all of them'.
"In North America 7,000 retailers are doing midnight events when we ship and our pre-order momentum looks huge. So this, for us, is bigger than Xbox launch, bigger than 360 launch - this is a big deal for us. How many units are we going to sell? We're completely goaled in investing as if this were the biggest console launch ever, and that's our expectation."
Kinect will launch in the UK on November 10 priced £129.99. The price includes a Kinect sensor and a copy of Kinect Adventures.
Highest Rated Comment
Karlius@ Stegosaurus-Guy-II
I think their going off of pre-orders as apparently it's doing extremely well, whether or not these will turn into sales is another question.
@Woffls I'm lost? Are you saying original xbox only sold 20 mil consoles and the 360 has already surpassed that? I so agreed! And damn right all they'll be looking at is numbers the more they sell the better for them it's that simple. If they do big numbers day one it will lead to a massive demand and hype up until Christmas as with most other consoles/variants eg wii fit.
User Comments
pblive@ draytone
draytone
pblive
draytone
WhoIsThePresidentNow
Kinnect will inspire you, says MS
Kinnect connects to your 360, says MS
Move is better than Kinnect, says Sony
Boring
Karlius@ Stegosaurus-Guy-II
Stegosaurus-Guy-II@ Karlius
Karlius@ Woffls
Bloodstorm
Woffls
This is, of course, predicated on Microsoft selling Kinect as a platform in itself, which I don't necessarily agree with.
Karlius@ Stegosaurus-Guy-II
I think their going off of pre-orders as apparently it's doing extremely well, whether or not these will turn into sales is another question.
@Woffls I'm lost? Are you saying original xbox only sold 20 mil consoles and the 360 has already surpassed that? I so agreed! And damn right all they'll be looking at is numbers the more they sell the better for them it's that simple. If they do big numbers day one it will lead to a massive demand and hype up until Christmas as with most other consoles/variants eg wii fit.
Stegosaurus-Guy-II
Woffls
MJTH