The publisher's second movie license of the summer is set for a June 13 release.
SEGA's UK product manager Ben Payne believes everything is in place to ensure the publisher's Hulk video game is a smash hit.
"The Incredible Hulk is Marvel's second biggest property, so awareness of the character is high. As usual, the success of any film tie-in video game is linked to the film itself, " Payne told UK trade magazine MCV. "Thankfully this film is going to be massive, and is well timed, in that it gives Indy IV its deserved moment in the spotlight, and is released two weeks before Prince Caspian.
"We envisage the game doing very well, especially as none of us will be watching the football."
SEGA's isn't banking on the popularity of the movie and the Hulk character doing all the work for them though, with a huge marketing campaign planned.
"We are replicating our Iron Man cinema activity for the The Incredible Hulk. Over the opening two weeks of the film which is released on June 12, we will hit 1.5 million admissions across Carlton Screen and Pearl and Dean advertising," said Payne.
The Incredible Hulk will be release for Xbox 360 and DS on June 13, followed on June 20 by PS2 and PS3, PC on June 20 and Wii on July 11.