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One new Halo game every three years is not frequent enough for the Halo franchise, corporate vice president for Microsoft Game Studios Phil Spencer has told IGN.

That was the old way, with long gaps between releases, but in recent times we've seen a new Halo title released each year: Halo Wars, Halo 3: ODST, Halo: Reach. This regular conveyor belt of new Halo games is something fans should get used to.

"There's no explicit strategy that says we're to ship a Halo game every year," explained Spencer. "I will say I think one Halo game every three years - which was kind of our old cadence - is probably not frequent enough."

He added: "We definitely think about a more persistent Halo engagement for customers and not going dark for two years, and LIVE helps obviously with multiplayer to keep people engaged."

Spencer also pointed to Activision's Call of Duty franchise as a shining example of how to annualise a non-sports franchise.

"I used to look at annual releases of non-sports games as people just trying to milk me. I figured nobody had enough time to do a good job, and all of the negatives that we would associate with those kinds of scenarios," Spencer explained. "Kudos to Activision because they've done a good job building a good game, continuing to release each year and I think the fans feel like it's a good thing that they do that. I think there are some things to learn, some positives and some opportunities, in what they do with that. Obviously they've kept the quality extremely high, which I think is important."

Spencer is, however, well aware that the Halo franchise is a little different to Call of Duty and presents different challenges.

"We have some unique challenges and opportunities with Halo because it is a story based game built around a certain set of characters, which is a bit different than what they do with Call of Duty. Not better or worse, it's just different."

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User Comments

omfg-bbq's Avatar


And so the milking begins.
Posted 15:38 on 22 September 2010


Stick a bullet in the franchise, and put plenty of nails in the Halo coffin. I am sick of it......

Honestly I give REACH a 8.5 at best, and frankly I would leave the green Master Chief man-children's dream floating until Hades freezes over.

I played REACH and personally I feel like its a game that I may have enjoyed more if I was a child, but not at this stage of development.

I think games need to mature a bit more. We are starting to see them get a bit more sophisticated, but Its time to really take the training wheels off.
Posted 12:29 on 22 September 2010
Karlius's Avatar


I'm going to say it I know others are thinking it. After playing through Reach on Legendary I'm pleased that this is Bungie's last flutter with the franchise. I think they have taken it as far as they can it's not the best shooter and by no means the worst, a solid 9.

Looking forward to see what the next release will be like but also have a few hesitations especially as it looks like they are following COD and looking to Milk the brand for all it's worth.
Posted 11:48 on 22 September 2010
Woffls's Avatar


I don't think that strictly implies yearly releases. It seems like they might try every other year, but they want something to keep fans interested in the mean-time. Unfortunately that sounds like DLC to me. The previous persistence in Halo games was the online multiplayer, so they're just looking for a replacement.
Posted 11:29 on 22 September 2010
A_Boome's Avatar


As long as they don't rush the games and have multiple studios working on the series it sounds great for Halo fans.
Posted 10:24 on 22 September 2010
mikejosh1978's Avatar


So the tedium i feel for CoD will now happen to Halo fans too . Looks like my love of Bond Games good or bad will be next lol. Why don't Insomniac go mad and release a R&C every yr so i didn't have to buy anything else.
Posted 10:08 on 22 September 2010
erebusstyx's Avatar


Boo. Surely this will mean less development time for games? I would much rather wait and play something special than the same tired old franchise re-hashed year after year. Also Halo 3 lasted me 3 years no problem. It would be like having Christmas everyday it wouldn't seem important anymore.
Posted 10:00 on 22 September 2010

Game Stats

Release Date: 27/02/2009
Developer: Ensemble Studios
Publisher: Microsoft
Genre: Real-time strategy
No. Players: 1-6
Rating: PEGI 16+
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