Halo 3: ODST screenshot
Halo 3: ODST screenshot

Bethesda Production Director Ashley Cheng has defended the length of the Halo 3: ODST campaign, but believes Microsoft has itself to blame for the reviewer/consumer backlash.

Cheng, whose credits include Fallout 3 and The Elder Scrolls IV: Oblivion, said on his blog:

"Give me a break. First off, most games - especially first person shooters - are anywhere from 5-10 hours. Tops. What makes Halo different from others? You can't just ping Halo ODST for it."

And he firmly believes this is a situation that could have been avoided.

"Microsoft and/or Bungie totally bungled the marketing on this," wrote Cheng. "First saying it was a standalone expansion pack, then coming out and saying wait, no, we're charging full price because - surprise! - we put "more" stuff in it and it's called Halo ODST now, vs it's original title, Halo Recon. Like Microsoft was ever going to sell this for less than full price. It is a new Halo title, it'll sell like hotcakes no matter what.

"Because of the waffling, reviewers are now mentioning that Halo ODST may not be worth the price point, that it should've been cheaper, etc..."

Cheng concluded: "I bet if Microsoft hadn't screwed up the marketing messaging, there would less talk about pricing."

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User Comments

BlueBerryShadow's Avatar


Posted 06:29 on 22 September 2009
Endless's Avatar

Endless@ Gordo01

Yeah Gameplay.com have it at £30 too, play.com at £35 too. I'd imagine Gamestation will have it at most £35 too.
Posted 21:43 on 21 September 2009
Gordo01's Avatar


i dont know about you but in my area this game is only 30 pounds. Well worth it in my eyes.
Posted 19:09 on 21 September 2009


Spot on
Posted 16:43 on 21 September 2009

Game Stats

Technical Specs
Release Date: 22/09/2009
Developer: Bungie
Publisher: Microsoft
Genre: First Person Shooter
No. Players: 1-16
Rating: PEGI 16+
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