Rockstar will not be attending E3, parent company Take-Two has confirmed.
Instead, the publisher intends to reveal more details about GTA 5 at events dotted throughout the summer.
"This year, our labels will not have a booth on the show floor," said Take-Two president Karl Slatoff during the company's financial results last night (via Seeking Alpha).
"Both Rockstar Games and 2K have instead decided to focus their marketing and PR efforts on a series of events throughout the spring and summer. Our team, however, will be present at the show, and we look forward to seeing many of you there."
"Our philosophy on the show is that we like the show, we participate in a meaningful way in the show," he later added. "It's a great place for the industry to get together, and we're highly supportive of it. This year it just didn't make sense for us at the same level."
Rockstar's E3 absence joins sister company 2K, which confirmed last month that it would not be exhibiting at the show.
E3 begins in just a few short weeks on June 11, where the majority of publishers are expected to offer more details on their next-gen line-up.
Source: Seeking Alpha