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Grand Theft Auto has generated more than $1 billion in revenue within its first three days on sale, Take Two has announced.
In comparison, it took Call of Duty: Black Ops 2 fifteen days to reach $1bn and James Cameron’s Avatar seventeen days.
As a result, Take Two believes that GTA 5 hit the $1bn milestone faster than any other entertainment property.
“Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment,” said Strauss Zelnick, chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”
Rockstar announced that Grand Theft Auto 5 had achieved $800m worth of revenue within its first 24 hours on sale earlier this week, becoming the fastest-selling game in UK history.
Worldwide sales figures for the game have yet to be announced.
Source: Take Two Press Release
