FIFA 11 screenshot
FIFA 11 screenshot

FIFA 11 sold a massive 821,000 units in its opening week in the UK, EA has revealed to MCV.

The latest instalment in EA's blockbuster football franchise rocketed to the top of the All Platforms All Prices UK video game chart, easily outpacing the competition. The game's sales generated a whopping £28.93 million, more than the total value of the UK video games market in any single week so far in 2010 - this includes the Halo: Reach and Red Dead Redemption launch weeks.

FIFA 11's first week total was, as expected, hugely front-loaded, with 684,602 units sold during its first 24 hours on the market - the second highest first day behind Modern Warfare 2's 1.23 million.

"FIFA 11 is the most critically and commercially successful football launch ever and that's something the whole studio team in Vancouver, the EA publishing organisation and our retail partners can be immensely proud of," EA'sUK marketing director Stuart Lang told MCV.

As with many high profile releases, retailers both on the highstreet and online were battling to offer consumers the lowest FIFA 11 price. The supermarket giants came out on top for bricks and mortar stores, while Amazon.co.uk is the cheapest online store.

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El-Dev's Avatar

El-Dev

Looks like the whole online pass issue didn't do Fifa much harm this year.
Posted 17:57 on 04 October 2010
draytone's Avatar

draytone@ dudester

Me!
Posted 16:40 on 04 October 2010
dudester's Avatar

dudester

How many will have gone to popular supermarket told its sold out and then grumpily gone and got it from game?
Posted 15:39 on 04 October 2010
draytone's Avatar

draytone@ El-Dev

That maths GCSE paid off :D
Posted 13:44 on 04 October 2010
El-Dev's Avatar

El-Dev

So the average price people paid was £35.24 even with supermarkets selling it on the cheap.
Posted 13:22 on 04 October 2010

Game Stats

Technical Specs
Release Date: 01/10/2010
Developer: EA Canada
Publisher: EA SPORTS
Genre: Sports
Rating: PEGI 3+
Site Rank: 2,210 2
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