4-minute FIFA 09 ad to premier during Chelsea ManU game

NewsPosted 19/09/2008 - 3:12pm GMT+1

The full one-off screening will fill the entire half-time ad break.

EA Sports has announced football fans will see a full one-off screening of the FIFA 09 TV advert this Sunday, during Sky Sports' Super Sunday live match between Chelsea and Manchester United.

EA has secured the entire second half-time ad break and will broadcast the full four-minute advert which stars Wayne Rooney and Real Madrid's Gonzalo Higuaín.

"We're very excited to be showing the full four-minute advert during half time of one of the biggest games in football," said Trevor Uzice, Senior Product Manager - FIFA 09. "This year's campaign is all about bringing football fans and gamers together and we hope the advert will prove very popular with everyone."

Once the match is over head over to fifa09.ea.com to re-watch the ad in full.

FIFA 09 is scheduled for release on October 3 for PS3, Xbox 360, Wii, PS2, NDS, PSP, PC and Mobile.

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User Comments

FantasyMeister @ xboxlive

Having watched it just now I figure EA spent about £10 million on advertising budget and the biggest chunk of its £0.50 development budget on changing the 8 on last year's packaging to 9 on this year's.

I find it slightly insane that it'll still get to number 1 in the all formats full price chart. Last one I played as FIFA '98 and with each new iteration I've never seen a reason to change, I'm not exactly a die-hard fan of the genre though.

Posted 17:44 on 22 September 2008

xboxlive

did any one see it?
i did and it was so fun to watch with the boys :P

Posted 09:53 on 22 September 2008

not bad not bad:)

Posted 09:25 on 21 September 2008

Delete Post

Still shite

No amount of advertising will make FIFA a good game. If you've played the demo you will know that the players still look like the guy from Aphex Twin and they have the responsiveness of a paraplegic.

Posted 13:14 on 20 September 2008

adnan

you re e fenomenal

Posted 08:13 on 20 September 2008

FantasyMeister

It must have cost EA £millions to take up an entire 4 minute advertising slot. At least they're not giving away free petrol in the car park afterwards.

Posted 18:44 on 19 September 2008