Codemasters is confident that F1 2013 will be able to "hold its own" against Grand Theft Auto 5, despite the two launching within touching distance of one another.
"Obviously we're coming out in a really busy window," F1 2013's game designer Greg Prysmachuk told VideoGamer.com during the game's reveal event. "There's FIFA, there's GTA 5...
"I don't think that's going to have too much impact on the fact that we have a really strong core fan base. We've got a very unique title that nobody else produces, or [that they can] do."
Car handling designer Lee Mather describes GTA 5's imminent release as "the giant elephant in the room".
"Obviously Grand Theft Auto is going to impact everybody, isn't it?" continues Prysmachuk. "There's nothing that game's not going to have an impact on, but I think F1's still going to hold its own, definitely."
Prysmachuk believes that the new content featured in this year's version – which includes the introduction of classic cars and drivers - will entice fans back who may have skipped one of the previous updates.
"I think with this game, it doesn't just seem like a yearly update because we've got the classic content," he adds. "It sort of seems like the one that you will update for. We talk to a lot of people, and the last one they bought was F1 2010 or F1 2011 and they skip iterations between, but hopefully this one should draw those people back."
F1 2013 launches this September on Xbox 360, PlayStation 3 and PC, with GTA 5 releasing on September 17.