Outside of Japan is a different story, says Hideaki Itsuno.
Dragon's Dogma, Capcom's action RPG could be seen as a risk outside of Japan, but in its homeland the game is assured success, producer Hideaki Itsuno has told VideoGamer.com.
"I don't know if other Japanese developers are trying to become more global, but I know we definitely are," says Itsuno. "It's difficult, because we really want this game to sell 10 million units worldwide. We want to sell a lot, and that's just something that we think we can do. We're not positive [it will be a success]. Of course it's a risk, but that's what we want - a challenge.
"But in Japan, we can absolutely sell a million units. We know that's attainable, it's absolutely do-able. We have a kind of assurance that that will happen, but for worldwide that's not so much the case, and I think that's why a lot of Japanese developers are hesitant about going global. It's because they don't have that assurance that it'll be successful."
Sales aside, Itsuno says working on Dragon's Dogma is a dream come true.
"When I was a child I always had this dream of making a realistic fantasy open world game, and now I'm able to make that dream a reality," he says. "It's a first for Capcom, so we really hope that it's received well. We're doing our best to make it a great game."
Dragon's Dogma will be released on May 25 on PS3 and Xbox 360. For more on the game and Hideaki Itsuno, head over to our extended Dragon's Dogma feature.