'Any changes will bring about a knee-jerk reaction from fans', says Svensson.
Creating a bit of stir by coming out with a new take on Devil May Cry's Dante was part of Capcom's plans, VP of strategic planning and business development Christian Svensson has told IGN.
DmC was announced at TGS last month, confirming Enslaved developer Ninja Theory as the team behind the reboot.
"The original concepts that came back for Dante were actually extremely close to the Dante everyone knows and loves," Svensson explained. "The feedback that came back from [Keiji] Inafune and [Hideaki] Itsuno was, 'No guys, this needs to be completely different, we need you to go much further and be much more creative.'"
Causing a bit of controversy was part of the plan, said Svensson.
"I will argue that any changes will bring about a knee-jerk reaction from fans," he said. "We know that; we knew that going into it. To be fair, I think some of the strategy here was to create that discussion and dialogue, and I think it drastically raises the visibility of the title versus if we had just done another Dante."
DmC is scheduled for release in 2011.
There's a fine line between causing a heated debate and losing the support of a game's loyal fanbase. Provided DmC delivers from a gameplay perspective the fans won't remember what they were kicking up a fuss about, but the pressure is on Ninja Theory to deliver.