Asda is offering a free Disney Infinity character to fans who pre-order the game from its website.
The deal offers a £12 saving over buying the character individually, and includes characters for all three Starter Pack Play Sets and the additional Cars Play Set, due to go on sale alongside the Starter Pack on August 23.
It isn't yet clear whether other retailers will follow suit.
Characters available to choose from include Mike Wazowski, Randy, Dash, Violet, Mrs. Incredible, Syndrome, Mater, Barbossa and Davy Jones.
Each additional Disney Infinity character offers access to bonus missions in their relevant Play Set and allows you to play as them in the game's Toy Box mode.
Disney Infinity launches on August 23.
Asda is already one of the cheaper places on the net to pre-order Disney Infinity, so this bonus should sweeten the deal.