Diablo 3's late-game item hunt isn't enough to keep players interested for months on end, Blizzard has admitted.
"We recognise that the item hunt is just not enough for a long-term sustainable end-game," said Blizzard community man Bashiok on the Blizzard forums.
"There are still tons of people playing every day and week, and playing a lot, but eventually they're going to run out of stuff to do (if they haven't already). Killing enemies and finding items is a lot of fun, and we think we have a lot of the systems surrounding that right, or at least on the right path with a few corrections and tweaks. But honestly Diablo III is not World of Warcraft. We aren't going to be able to pump out tons of new systems and content every couple months. There needs to be something else that keeps people engaged, and we know it's not there right now."
Bashiok added that the developer is looking to keep players interested in the end-game content by adding some dangly sticks of juicy fresh carrots in future patches - though the studio can't say anything more specific right now.
"We're working toward 1.0.4, which we're really trying to pack with as many fixes and changes we can to help you guys out (and we'll have a bunch of articles posted with all the details as we get closer), and we're of course working on 1.1 with PvP arenas."
"I think both those patches will do a lot to give people things to do, and get them excited about playing, but they're not going to be a real end-game solution, at least not what we would expect out of a proper end-game. We have some ideas for progression systems, but honestly it's a huge feature if we want to try to do it right, and not something we could envision being possible until well after 1.1 which it itself still a ways out."