Dead Island: Riptide

Dead Island: Riptide News for Xbox 360

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Deep Silver has said that it is "deeply sorry" for its decision to include a statue of a headless female torso in Dead Island Riptide's Zombie Bait Edition.

In a statement published via Twitter, Deep Silver said that it "sincerely regrets" its decision to include the "gruesome" figurine, and that it was "committed to making sure this will never happen again".

"Like many gaming companies, Deep Silver has many offices in different countries, which is why sometimes different versions of Collector's Editions come into being for North America, Europe, Australia, and Asia," said the publisher.

"For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.

"We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver's entire international team today.

Dead Island: Riptide screenshot

"For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again."

It isn't yet known whether the publisher still intends to release the Zombie Bait Edition.

The "ultra rare" collector's edition attracted mass criticism from both the media and the community following its reveal yesterday afternoon, with some calling the statue a "horrible objectification of women" and "a text book example of the most extreme ends of misogynist fantasy".

This isn't the first time the series has faced criticism over accusations of sexism.

In 2011, developer Techland landed itself in hot water after the words 'Feminist Whore' were discovered in the original game's source code to describe a female character's ability.

VideoGamer.com has contacted a Deep Silver representative for further clarification on whether the publisher still intends to distribute the Zombie Bait Edition.

Source: Twitter | @deepsilver

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Highest Rated Comment

BC_Animus's Avatar

BC_Animus

Like I said I don't think the bust was a piece of art or anything. Deep Silver is no less tasteless than anything else that is out there, and I'm not applauding them for this marketing stunt.

I do think however, that the gaming communities are immature in the way that they are responding, and the way which they seem to get outraged and offended at the smallest of things.

--

Also kind of upset at how PC everything needs to be nowadays, and how a lot of devs and companies seem to be catering to the masses, at times to the point of compromising their own artistic integrity and altering their games just to appeal to the PR team or the ratings board.

And yes, I know it's all about the money, about making enough to fill the banks, but I honestly feel like this is hurting our games, and is discouraging innovation and creativity.

I am sick and tired of safe, of "mature", of bland and mass produced. But you know what? That is exactly what we're gonna get 99% of the time, until we as gamers would stop getting outraged everytime someone try something new or different from the norm, until we learn to accept the dough that have escaped from the cookie cutter, the dough that have fallen onto the kitchen floor and have weird hairs stuck on its side.
Posted 11:29 on 16 January 2013

User Comments

EverTheOptimist's Avatar

EverTheOptimist

It doesn't offend me because it's shocking, it offends me because it only seeks to reinforce the stereotypes that others already attack games for.

Yup, it's a 'clever' publicity stunt that does get more interest for the product, but it's at the cost of making gamers once again look like idiots who crave nothing more than breasts and violence. Are others really not able to see that?
Posted 16:15 on 17 January 2013
Wido's Avatar

Wido@ Batmamerc

A bit extreme thinking is it not? Hell, Deep Silver's showing of this didn't offend me, just the masses that instantly jumped up & down on it slagging it off in bad taste. Yeah, its a pretty poor piss excuse tongue in cheek content that will indeed infuriate many people, but did it really need such a response?

It doesn't matter now, Deep Silver got enough exposure and extra publicity for Dead Island Riptide. They had you all in their pockets and played you. Genius marketing, great PR stunt.
Posted 12:08 on 17 January 2013
Batmamerc's Avatar

Batmamerc

With a rack like that I bet she was a minger lol. Y would anyone want that in there house anyway ppl who want this should be arrested under conspiracy to commit or summat, some *****ed up perverts out there that would want this for more than a statue. Stupid.
Posted 09:53 on 17 January 2013
p0rtalthinker's Avatar

p0rtalthinker@ EverTheOptimist

Quote:
Originally Posted by OptimistPrime
While I'm not offended by it, it is another example of the objectification of women in gaming. Why isn't it a man instead?

Objectification of women can be found in all walks of life as well. Just saying.

I'm with you @BCAnimus. Is it a terrible pre-order bonus? Maybe. Definitely better than some crappy dog tags or USB stick. Is it a bad PR stunt? Debatable. It got people talking, no?

What exactly is so damn special about this statue than any other media stunt pulled by developers/PR in the gaming industry? Some people need to grow up and stop complaining so much. Had it be a statue of a man I wouldn't have batted an eyelash either.

Deep Silver (and other developers as well) need to hold firm and stop backtracking in an attempt to cater more to their "audience."
Posted 01:49 on 17 January 2013
tvr77's Avatar

tvr77@ Wido

I agree also, when i first seen the zombie woman torso thing all i thought was haha some nutter will pay the extra for it and that's as far as it went. I find it ridiculous that grown adults can make such a fuss over something that ultimately matters to the sum of zero. If it offends steer clear, its that simple.
Posted 18:46 on 16 January 2013
Wido's Avatar

Wido

The gaming community is way too sensitive for my likings. How on earth a woman zombie torso is offensive is beyond me. I see far more worse things happening on the TV than I do just PR stunts and video games in general!

Crying out loud, stop getting your pants in a knot people! Really does infuriates me when people kick the hornets nest and cause an uproar about complete nonsense.
Posted 16:18 on 16 January 2013
rbevanx's Avatar

rbevanx@ BC_Animus

Quote:
I do think however, that the gaming communities are immature in the way that they are responding, and the way which they seem to get outraged and offended at the smallest of things.

I agree 100%

But I do think the ME3 ending thing was the worse one Deep Silver knew what they were doing and knew people would react to it in the way they have. Unlike Square Enix and their Hitman/Facebook thing which actually was terrible.

I just laugh at these things now and just accept this isn't gonna go away I'm afraid.
Posted 11:46 on 16 January 2013
EverTheOptimist's Avatar

EverTheOptimist@ BC_Animus

I agree that society in general might have gone too far with political correctness, but I'm not sure devs are being forced to make bland games to ensure they sell well and I can't think of many things that I, as a pretty liberal person, would want to see in games that hasn't already been done. If it's just a case of violence or nudity, I think a lot of games cater for those needs already. Was there something more specific you were thinking of or an example you had in mind? I'm not trying to argue, I just want to understand it.

And surely creativity and innovation isn't held back too much considering the development of games is potentially more accessible than ever if you have the patience and passion?
Posted 11:46 on 16 January 2013
BC_Animus's Avatar

BC_Animus

Like I said I don't think the bust was a piece of art or anything. Deep Silver is no less tasteless than anything else that is out there, and I'm not applauding them for this marketing stunt.

I do think however, that the gaming communities are immature in the way that they are responding, and the way which they seem to get outraged and offended at the smallest of things.

--

Also kind of upset at how PC everything needs to be nowadays, and how a lot of devs and companies seem to be catering to the masses, at times to the point of compromising their own artistic integrity and altering their games just to appeal to the PR team or the ratings board.

And yes, I know it's all about the money, about making enough to fill the banks, but I honestly feel like this is hurting our games, and is discouraging innovation and creativity.

I am sick and tired of safe, of "mature", of bland and mass produced. But you know what? That is exactly what we're gonna get 99% of the time, until we as gamers would stop getting outraged everytime someone try something new or different from the norm, until we learn to accept the dough that have escaped from the cookie cutter, the dough that have fallen onto the kitchen floor and have weird hairs stuck on its side.
Posted 11:29 on 16 January 2013
EverTheOptimist's Avatar

EverTheOptimist@ BC_Animus

Wait, the gaming community are immature but Deep Silver aren't? You've lost me.
Posted 10:53 on 16 January 2013
BC_Animus's Avatar

BC_Animus@ chelskiboy247

chelskiboy I'm not saying that things like the bust are priceless pieces of high art that should be treasured and preserved. Instead what I'm saying is that I find the attitude of the gaming communities to be highly immature.

Don't think many people will agree with me, but urgg, this bugs the hell outta me.
Posted 10:48 on 16 January 2013
EverTheOptimist's Avatar

EverTheOptimist

Also, regardless of whether someone finds it offensive or not, as chelskiboy247 says, it's tasteless. The only people who'll gain enjoyment from having that 'awesome' statue on display probably still live with their mums and fail to suppress cackles every time someone says 'boobies'.
Posted 10:47 on 16 January 2013
EverTheOptimist's Avatar

EverTheOptimist

I see both sides. While I'm not offended by it, it is another example of the objectification of women in gaming. Why isn't it a man instead? It doesn't do much for the argument that video games are inclusive and I'm sure some female gamers are sick of that.

Deep Silver isn't sorry at all, they knew what they were doing. Remember, no press is bad press and this will almost certainly boost sales.
Posted 10:45 on 16 January 2013
CheekyLee's Avatar

CheekyLee@ BC_Animus

The Facebook page for Dead Island has 514,348 likes. The article in which they posted about this version has 485 likes, and 154 shares. Of the 171 people who have commented on it so far, the vast majority are positive. There are actually more complaints about it being XBox exclusive than there are about the content.

Half a million likes, which means half a million people who WILL have seen it on their Facebook feeds, generated less than 20 complaints. I wouldn't class that as an outrage, and DEFINITELY wouldn't say it was Quote:
Originally Posted by David Scammell
mass criticism
from Quote:
the community.

HOWEVER, if you happen to follow some of the game journalists, aka Quote:
the media
on Twitter, you would have seen at least twice as many complaints as that. And this is without even questioning why most of the stories not only included the photo in the first place, but are even now focussing on the most offensive part of it. You know, like above.
Posted 10:40 on 16 January 2013
BC_Animus's Avatar

BC_Animus

Dave, I am mad now.
Posted 10:36 on 16 January 2013

Game Stats

Technical Specs
Release Date: 26/04/2013
Developer: Techland
Publisher: Deep Silver
Genre: First-person action game
Rating: PEGI 18+
Site Rank: 678 61
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