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This year's allocation of Kinect units will run dry by the end of the week, Microsoft's president of the Interactive Entertainment Business Don Mattrick has warned US consumers.

Mattrick was speaking at the "The New Geography Of Gaming" panel at Web 2.0 Summit, and advised that anyone hoping to get Kinect for Xbox 360 this holiday should secure a pre-order "by the end of this week".

The Microsoft exec was also adamant that his recommendation was genuine and not an attempt to increase sales.

The UK stock situation doesn't seem as desperate, however. MCV reports that many high street stores are recommending customers pre-order now in order to guarantee a unit for Christmas.

Via TechCrunch Analysis

With over a million units sold during its first ten days on sale, Kinect for Xbox 360 got off to a great start, but this momentum will have to continue if Microsoft's five million sales target is to be achieved.

Microsoft remains confident, though.

"This is a great start to the holiday season, and we will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year," said Mattrick earlier this week.

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User Comments

matts68's Avatar


They are hard to find. They go in and out of stock in minutes. Annoying ploy I am sure, so I use a product tracker. They send me an email when the product is in stock. Gamestop has one now and some third party Amazon stores.
Posted 13:30 on 02 December 2010
draytone's Avatar


I know its old but it still makes me laugh.

Click for Image
Posted 17:22 on 18 November 2010
Clockpunk's Avatar


Oh dear, Strickers666, you really do have a bee in your bonnet about any 360-success story. What's your issue?

Seems like demand has surpassed expectations, given the supposed figures released the other day. At least 2 Game stores around Glasgow have sold out completely when I asked out of curiosity, and the people who do have a set seem to be genuinely enjoying it.

And with all those comments before release predicting it'd be a flop... Ah well, I suppose haters have to hate on something...
Posted 17:09 on 18 November 2010
strickers66's Avatar


So they are lying again then.Get one now or you won't get one this year OR we will have another 4 million on shelves in 2010.Which is it?
Posted 13:34 on 18 November 2010
dudester's Avatar


because is great pr to be able to sell oh look at demand for this, its never done wii or ps2 any harm to be allegedly low on stock approaching crimbo.
Posted 12:09 on 18 November 2010
tvr77's Avatar


they knew the sales would go through the roof with it being xmas so why didnt they just produce more, its not like they would got to waste they would sell eventualy either way
Posted 10:50 on 18 November 2010

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