Codemasters Studios vice president Gavin Cheshire has revealed that work on a follow-up to DiRT 2 is under way and it will provide gamers with a "fresh and new" experience.
Speaking to Edge about Codemasters' studio culture and its position as the last remaining big British publisher, Cheshire said: "Really, it's all about letting the teams just innovate. There's some great stuff coming from Birmingham that's going into Dirt 3, and obviously you've seen Bodycount."
Cheshire also commented that although DiRT 3 will be the third iteration of the franchise on the current hardware cycle, Codemasters still plans to innovate.
"There's an overwhelming arcing vision to all of our racing titles, and Grid is incredibly strong, but we're lucky enough to be in a position where we've got racing games in different areas. Dirt was a complete reboot - we threw away what was going on and redid it completely - and then we rebooted Grid because it wasn't top gun, and then we rebooted Dirt 2," he explained. "I'm not saying we're throwing all the codebase away, but we're throwing the thoughts away and coming out with something fresh and new. Because if you don't innovate, you're dead."
Cheshire gave no indication of a release date for DiRT 3.