Call of Duty: Modern Warfare 3 News for Xbox 360

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Modern Warfare 3 TV ad banned from daytime broadcast

News

Call of Duty ad can only be aired after 7:30pm following complaints.

Call of Duty: Modern Warfare 3 screenshot
Call of Duty: Modern Warfare 3 screenshot

A television ad for Call of Duty: Modern Warfare 3 has been banned from broadcast on daytime TV.

The advert can now only be shown after 7:30pm, a watchdog has ruled, following complaints from two viewers deeming the advert to be inappropriate for daytime broadcast.

According to an ITV report, one viewer claimed that their two children, aged between two and four, had been "frightened by the advert".

The TV ad shows a selection of scenarios taken from the game, including the destruction of buildings and war scenes.

Modern Warfare 3 launched in November last year. The game received an 18 certificate from the BBFC for "strong bloody battle violence".

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s_h_a_d_o's Avatar

s_h_a_d_o@ mydeaddog

At least not until I finally succeed in my plans to establish a global system of benevolent despotism. :P
Posted 21:27 on 29 July 2012
mydeaddog's Avatar

mydeaddog@ s_h_a_d_o

That would be brilliant, I agree, but I can't see it ever happening...
Posted 10:17 on 26 July 2012
s_h_a_d_o's Avatar

s_h_a_d_o

I've always maintained television should be completely advertisement-free during the day, when children are likely to be watching. Additionally, any advertising that specifically targets children should be banned.
Posted 00:02 on 26 July 2012

Game Stats

Technical Specs
Release Date: 08/11/2011
Developer: Infinity Ward
Publisher: Activision
Genre: First Person Shooter
Rating: BBFC 18
Site Rank: 292 9
£17.86 Buy Now
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