Call of Duty: Modern Warfare 3 has shattered theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars.
The game has established a new five-day record of more than $775 million, exceeding the figure of $650 million set a year ago by Call of Duty: Black Ops.
"With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world."
He added: "We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made. Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson."
Those of you wanting to know our verdict on Modern Warfare 3, should click straight onto our Call of Duty: Modern Warfare 3 review. If you're a little rusty on what's happened so far in the Modern Warfare franchise, check out our comprehensive story so far feature.
Although Activision hasn't released unit sales for Modern Warfare 3, we can extrapolate sales based on previous figures. The publisher confirmed day one sales of 6.5 million units bringing in $400 million. Therefore $775 million equates to approximately 12.6 million unit sales in five days.