Call of Duty: Modern Warfare 2

Call of Duty: Modern Warfare 2 News for Xbox 360

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Call of Duty: Modern Warfare 2 screenshot
Call of Duty: Modern Warfare 2 screenshot

Call of Duty: Modern Warfare 2 has generated sales of over $550 million, but how much did the blockbuster video game sequel cost publisher Activision? According to an LA Times report the cost of development and marketing combined was as much as $250 million.

Development is said to have cost in the region of $40 to $50 million, but biggest outlay has been on marketing and the cost of producing and distributing the game discs - a massive $200 million.

The investment looks to have paid off though, with Lazard Capital Markets analyst Colin Sebastian estimating the game will eventually go on to sell 15-20 million units, exceeding $1 billion in sales.

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Woffls's Avatar

Woffls

holy hell! I had no idea it could even cost that much to make a game and market it. I'm sure they didn't need to spend that much on marketing, $200m is just insannneee.

Still, turned a profit in 24 hours, that's not bad.
Posted 00:01 on 20 November 2009
rbevanx's Avatar

rbevanx@ asapco

Nah Spiderman 3 was about 458 million for example.

Cost 258 million (est) to make and 200 (est) to promote. I would say they spent the same as a blockbuster in terms of promoting/advertising.
Posted 17:30 on 19 November 2009
asapco's Avatar

asapco

That's how much it costs to make a mega blockbuster movie.
Posted 13:26 on 19 November 2009
Karlius's Avatar

Karlius

If they have sold 5 million copies at $50 they have already broke even!
Posted 11:00 on 19 November 2009

Game Stats

Technical Specs
Release Date: 10/11/2009
Developer: Infinity Ward
Publisher: Activision
Genre: First Person Shooter
Rating: BBFC 18
Site Rank: 544
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