Call of Duty: Black Ops

Call of Duty: Black Ops News for Xbox 360

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Call of Duty: Black Ops screenshot
Call of Duty: Black Ops screenshot

Activision has announced Beachhead, a wholly-owned development studio which will lead the creation of an all-new digital platform for the Call of Duty franchise.

"Beachhead will create a best-in-class online community, exclusive content and a suite of services for our Call of Duty fans to supercharge the online gaming experience like never before," explained Eric Hirshberg, CEO of Activision Publishing, during last night's fourth quarter earnings call. "The platform will support in-game integration and bring online experiences and console play together for the first time."

He added: "The platform has been in development for over a year, and we're very excited about the increased value we can bring to the community."

Via Seeking Alpha Analysis

So what does this mean for the Call of Duty franchise? Activision has already stated it will never charge for the Call of Duty multiplayer experience, but there's nothing stopping the publisher from offering new ways for consumers to purchase its titles.

Speaking last night, Activision boss Bobby Kotick said: "We've always said that the big are getting bigger but not only are the big getting bigger in retail, as players gravitate to the best experiences and we push the limits on our best-in-class execution, we have also leveraged our internal platforms to offer audiences choice and convenience through the provision of direct distribution of Blizzard games. We expect to enhance the Call of Duty experience in similar ways with our new digital platform from Beachhead."

Does this mean Activision plans to sell future Call of Duty titles directly to consumers via a new digital distribution platform?

A subscription model of some kind is also a possibility, offering those who pay a small monthly/annual fee access to map packs and in-game services, such as priority match making and automatic downloading of new content.

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User Comments

Turkish's Avatar


I dont like Activision, just cancel CoD.
Posted 17:02 on 10 February 2011
Woffls's Avatar


Rumour isn't the same as confirmed. Everyone had it as a rumour back then, but they derived it from official statements indicating as such instead of making up fake sources.

And this isn't even an MMO, it's a digital infrastructure that will essentially be with added ways of buying Call of Duty content. The "MMO" experience will follow later because the platform will make a nice home for it.
Posted 16:47 on 10 February 2011
CheekyLee's Avatar


I think I agree completely with the VG analysis. This is basically Activision looking to be the sole provider of CoD, selling it and all updates it via their own channels.
Posted 13:19 on 10 February 2011
FantasyMeister's Avatar


Wading through the business speak - I see "best in class" is Activision's newly appropriated corporate buzz phrase this year, at least they're not using EA's "all new" - this sounds a lot like the Halo Waypoint platform, just for the COD franchise.

Then again it's so garbled it could be anything given phrases like "bring online experiences and console play together for the first time". No idea what that means but its been around since the Dreamcast.
Posted 11:51 on 10 February 2011
mikejosh1978's Avatar


So its buy to an under-performing GH & a costly mess that was True Crime & milky milky the CoD franchise till if your anything like me so sick of it you don't care about the generic rehashing of it lol.
Posted 09:10 on 10 February 2011

Game Stats

Technical Specs
Release Date: 09/11/2010
Developer: Treyarch
Publisher: Activision
Genre: First Person Shooter
Rating: BBFC 18
Site Rank: 473 28
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