Digital sales driven by full game downloads of Borderlands 2.
Revenue earned from digitally-delivered content is continuing to grow at a significant rate for Take-Two Interactive, who has announced that its earnings from digital content have "more than doubled year-over-year".
"Digitally-delivered content for both traditional and emerging platforms represents an important component of our strategy to drive growth and profits," Take-Two CEO Strauss Zelnick stated during the firm's Q2 2013 earnings conference call last night.
"During the second quarter our revenue from digitally-delivered content more than doubled year-over-year and accounted for 20% of non-GAAP net revenue."
According to Zelnick, "the largest contributor" to Take-Two's digital revenue was full game downloads of Borderlands 2, "as well as strong demand for [its] PC titles, add-on content offerings and mobile titles."
And Take-Two expects its digital revenues to "continue to grow significantly over time, particularly once [its] online projects in Asia reach critical mass". Those projects - presumably - include Take-Two's new version of Civilisation, which is being developed specifically for a South Korean market.
Ongoing digital content for Borderlands 2 is also in the pipe. The game's first expansion pack, Captain Scarlett and Her Pirate's Booty, launched last month, with at least three more pack's scheduled to hit before June 2013.
Source: Q2 2013 Take-Two Interactive Software, Inc. Earnings Conference Call