Activision recommends closure of Bizarre Creations
Publisher said to have looked at all other options.
Activision has decided the best course of action to take regarding Liverpool-based Bizarre Creations is to close the studio, Activision Worldwide Studios' chief operating officer Coddy Johnson has told Develop.
Late last year reports of a possible studio closure surfaced, the publisher stating that although it "made a substantial investment in creating a new IP, Blur, it did not find a commercial audience."
There had been hope the studio would live on under the ownership of a new publisher, but Johnson's comments suggest this is now unlikely to happen.
He told Develop: "I want to be clear, our first choice was to try and keep this group together and find a buyer for the studio."
He added that the publisher had "explored a lot of leads – pretty much anyone you can imagine in the industry."
This hunt for a buyer ultimately failed.
"We've not been able to find and interested parties. So we've made as a last resort, a recommendation to the team for closure," he concluded.
VideoGamer.com Analysis
It's sad to hear that Bizarre is likely to close; the studio gained a lot of fans for its Project Gotham Racing series on Xbox and its related Geometry Wars games.
Despite being rather great, Blur failed to attract an audience. The team's 007 Blood Stone also failed to live up to sales expectations.





User Comments
Wido@ Clockpunk
I got both of the games and both are very good. They are unique from each other but pretty much have the same principle. Power plays from Split/Second, environmental objects and re-face the track due to the max power play button. Blur is pretty much like Mario Kart. Use items to neutralise competitors and come 1st to cross the line.
Both are very cheap and people still play them online. Blur probably has a drop in online people playing but with Blur. You can have a very fun game. Ask Ian about the whole 'Pink Passion W-Tank' lol. Something which I made up and scared people if you get my drift. ;)
Clockpunk
Saying that, I haven't played Blur yet, but I prefer the models TDU and Burnout: Paradise have now set as freefrom racing within the genre...
dazzadavie
I got Split/Second over this but I very much enjoyed that.
Trip-l@ Wido
Wido
May was one chaotic month for games.
RDR
Split/Second
Blur
Prince Of Persia: TFS
UFC 2011
Advertisement is key to success. I hope someone quickly comes in and buys Bizarre Creations. Though saying that. I think its entirely on Blood Stone as well not just Blur.
guyderman@ GeNeCyDe1993
http://www.zavvi.com/games/platforms...paign=gp_games
Woffls
GeNeCyDe1993@ pblive
Mr_Ninjutsu@ pblive
pblive@ GeNeCyDe1993
GeNeCyDe1993
Mr_Ninjutsu
pblive
Clockpunk
That is all, I believe, need be said on the matter.
Trip-l
Also a point of note, is this the first casualty of the coalitions decision to abolish the game developers tax brake?