Blur screenshot
Blur screenshot

Activision has decided the best course of action to take regarding Liverpool-based Bizarre Creations is to close the studio, Activision Worldwide Studios' chief operating officer Coddy Johnson has told Develop.

Late last year reports of a possible studio closure surfaced, the publisher stating that although it "made a substantial investment in creating a new IP, Blur, it did not find a commercial audience."

There had been hope the studio would live on under the ownership of a new publisher, but Johnson's comments suggest this is now unlikely to happen.

He told Develop: "I want to be clear, our first choice was to try and keep this group together and find a buyer for the studio."

He added that the publisher had "explored a lot of leads – pretty much anyone you can imagine in the industry."

This hunt for a buyer ultimately failed.

"We've not been able to find and interested parties. So we've made as a last resort, a recommendation to the team for closure," he concluded.

VideoGamer.com Analysis

It's sad to hear that Bizarre is likely to close; the studio gained a lot of fans for its Project Gotham Racing series on Xbox and its related Geometry Wars games.

Despite being rather great, Blur failed to attract an audience. The team's 007 Blood Stone also failed to live up to sales expectations.

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Wido's Avatar

Wido@ Clockpunk

I think Split/Second vs Blur added more spice. Blackrock Studios creators of the terrific Pure game, and of course Bizarre behind Blur from the creators of PGR.

I got both of the games and both are very good. They are unique from each other but pretty much have the same principle. Power plays from Split/Second, environmental objects and re-face the track due to the max power play button. Blur is pretty much like Mario Kart. Use items to neutralise competitors and come 1st to cross the line.

Both are very cheap and people still play them online. Blur probably has a drop in online people playing but with Blur. You can have a very fun game. Ask Ian about the whole 'Pink Passion W-Tank' lol. Something which I made up and scared people if you get my drift. ;)
Posted 12:54 on 20 January 2011
Clockpunk's Avatar

Clockpunk

That whole Split/Second vs. Blur thing was such a shame.

Saying that, I haven't played Blur yet, but I prefer the models TDU and Burnout: Paradise have now set as freefrom racing within the genre...
Posted 11:30 on 20 January 2011
dazzadavie's Avatar

dazzadavie

Play have it for £9.99 on 360 This is a game I want to pick up at some point, just hope I'd still be able to play online.

I got Split/Second over this but I very much enjoyed that.
Posted 10:20 on 20 January 2011
Trip-l's Avatar

Trip-l@ Wido

That's the one! RDR! I knew I bought something instead of Blur at the time it came out.
Posted 09:31 on 20 January 2011
Wido's Avatar

Wido

Absolutely ridiculous. Activison's fault for this to happen. Blur is a fantastic game and there was hardly no advertisement for it. Only facebook which in my view is a dieing social network. Twitter seems the best place to get your name about.

May was one chaotic month for games.

RDR
Split/Second
Blur
Prince Of Persia: TFS
UFC 2011

Advertisement is key to success. I hope someone quickly comes in and buys Bizarre Creations. Though saying that. I think its entirely on Blood Stone as well not just Blur.
Posted 08:58 on 20 January 2011
guyderman's Avatar

guyderman@ GeNeCyDe1993

Zavvi have it for £12.95.

http://www.zavvi.com/games/platforms...paign=gp_games
Posted 08:27 on 20 January 2011
Woffls's Avatar

Woffls

thats what you get for making the best racing games around :( damn shame; i love the pgr handling model.
Posted 00:16 on 20 January 2011
GeNeCyDe1993's Avatar

GeNeCyDe1993@ pblive

Thank god, I still enjoy PGR4 to this day. I, like a lot of people was disappointed by the announcement of Blur, the demo was ok but still haven't seen a price worthy of buying it.
Posted 20:48 on 19 January 2011
Mr_Ninjutsu's Avatar

Mr_Ninjutsu@ pblive

To be fair, they'll probably close down Bizarre Creations and just form a new one, that will most likely work on a new PGR if, that is, in the plans.
Posted 20:41 on 19 January 2011
pblive's Avatar

pblive@ GeNeCyDe1993

PGR will live on, it's still a Microsoft licence rather than a Bizarre Creations one. Whether it will be any good will depend on the developer team working on it...
Posted 20:39 on 19 January 2011
GeNeCyDe1993's Avatar

GeNeCyDe1993

So...no more PGR? :(
Posted 20:31 on 19 January 2011
Mr_Ninjutsu's Avatar

Mr_Ninjutsu

No! Blur was awesome just wasn't advertised enough to gain enough media attention. Sigh just one of those games that's highly underrated. They really shouldn't give up. Especially on a unique ip like Blur.
Posted 20:28 on 19 January 2011
pblive's Avatar

pblive

Many would say it was the advertising of Blur that led to the game's lack of success and that would be Activision's fault.
Posted 19:36 on 19 January 2011
Clockpunk's Avatar

Clockpunk

Daaaaaaaaaaamn.

That is all, I believe, need be said on the matter.
Posted 17:43 on 19 January 2011
Trip-l's Avatar

Trip-l

A real shame this, I loved Blur. Admittedly I did buy it for 15 notes at ASDA a few month after release, but it's a fantastic game that was brought out at the wrong time. Up against the very similar but not as good Split Second and few other title if I remember correctly. Now is that the fault of the software house or the publisher...?

Also a point of note, is this the first casualty of the coalitions decision to abolish the game developers tax brake?
Posted 16:17 on 19 January 2011

Game Stats

Technical Specs
Release Date: 28/05/2010
Developer: Bizarre Creations
Publisher: Activision
Genre: Racing
No. Players: 1-20
Rating: PEGI 7+
Site Rank: 775
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