Ubisoft's biggest spend in its history.
Assassin's Creed 3 is being supported by publisher Ubisoft with a huge £4 million marketing spend in the UK – the biggest in its history, reports MCV.
According to the trade publication, this level of marketing rivals the spend on titles such as FIFA and Call of Duty.
"Assassin's Creed III is the culmination of three years' hard work from a team which is at the top of its game," senior brand manager Matt Benson told MCV.
"Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin's Creed campaign."
The Assassin's Creed 3 campaign gets into full swing next month with TV placements designed to target 18-34 aged males running into November
This will be supported by the usual online takeovers and London Underground billboards.
Assassin's Creed 3 will be released October 31.