Last week we spoke to Tania Chee, Marketing Manager for Xbox LIVE, about 1 vs 100 - the new virtual gameshow that lets you win real-world prizes. Read on for details of how the game will work.
VideoGamer.com: How long have you been working on this project?
Tania Chee: This was originally announced at E3 last year, and up to this point we've been getting ready to launch. It's a new genre of entertainment, so obviously it takes time to get into it. But we're really excited and when we show it to people like you [the Press], everyone's faces light up.
VideoGamer.com: So, let me get this right: playing during the week will boost your chance of getting picked for the main game at the weekend, and that's when you stand a shot at winning prizes, right?
TC: Okay, so let me talk you through it. 1 vs 100 Live is aired in the UK and Ireland on Friday and Saturday nights…
VideoGamer.com: At what kind of times?
TC: It'll be in the evenings - peak usage times, just like on TV. In a two-hour show, depending on how The One is doing, you may get four to six games. In the live show you have James McCourt hosting, and the prize is Microsoft Points - the more people you knock out, the more you can win. But also in the UK and Ireland we're doing something different to the US, in that we're offering real prizes as well. So there will be a schedule of prizes ranging from laptops to HDTVs, holidays - even a car. We just think that… imagine you're sat at home playing for a holiday or a car? How exciting will that be?
VideoGamer.com: How much are you spending on your prizes?
TC: Well, we don't really disclose our budgets. But this is our beta 1, so we'll take a lot of things from that and look at our marketing budgets [laughs].
VideoGamer.com: If the format takes off could we see the show happening more frequently than just on Friday and Saturday nights?
TC: Absolutely. We're treating this launch as a TV channel would launch a show. You have your first season and then you take your learnings from that and move forward. We absolutely hope that this is going to be, think it will be a compelling thing that people want to get into. So after that, who knows? Anything could happen.
VideoGamer.com: Is there a limit to the number of people the show can support?
TC: It could support thousands. I can tell you that now because in Canada they're actually running their beta, and I think the other week they had 17 or 18 thousand people playing. It's a bit like how we launched Xbox LIVE as a service, years ago. You grow, and you just add more!
VideoGamer.com: Do you anticipate that this is a format that other developers will copy, that there will be other live quiz games?
TC: You mean our platform…?
VideoGamer.com: Well, on your platform… and obviously there are those other companies that makes games consoles…
TC: The ones we don't talk about? [laughs]
VideoGamer.com: Perhaps! But broadly, do you think that this is a new genre that lots of people will go for?
TC: We are absolutely thinking that this is a new genre of entertainment. I can't speak as to what they [other companies] might do, but if it's a success it's good for us, and good for the industry. So bring it on!