Ubisoft has said it is vital to gain a first mover advantage with the Wii U, ensuring it gets a launch title out to test the market and see what the consumers are responding too.
Speaking to GamesIndustry.biz at E3 prior to the announcement of new first-person shooter title, Killer Freaks from Outer Space, CEO Yves Guillemot commented: "It is still very important [to have a first mover advantage], just because you can test a market and also see through the eyes of the first consumers. They are the people that actually have the word of mouth factor. The trendsetters."
Guillemot, despite not being fully clued-up on the specs of the Wii U, believed the new console will match and possibly better the visual quality seen in Xbox 360 and PS3 titles.
"It should be even superior for some of the games. We don't know everything, so we have a few things Nintendo is telling us that will have such and such powers," he explained.
The publisher doesn't, however, expect a huge leap in visual fidelity which would raise the cost of game development by any significant degree.
"It doesn't increase [development costs] very much because the advantage is in being close to the other machines, you can do the game for all the formats at the same time," said Guillemot. "It's a way to reach new families that may not have a PlayStation 3 or an Xbox 360. And with this interface it's a new way to play, so many families who don't play games will find it easier to use that controller."
Gamers concerned this means the Wii U will see nothing but ports of Xbox 360 and PS3 titles needn't worry - there'll be room for "new content too," said Guillemot.
Wii U will launch in 2012.