Sonic's foray into 3D hasn't gone as smoothly as fans of the speedy blue hedgehog would have wished. SEGA's first Sonic game on Xbox 360 and PlayStation 3 was panned by critics and, although undoubtedly a better game, Sonic and the Secret Rings on Wii has taken its fair share of criticism.
Despite the recent run of bad form, SEGA still has confidence in its mascot. Mike Hayes, president and chief operating officer of SEGA Europe told CVG that SEGA is "not at all" worried about the future of Sonic and that he is "as popular now as he ever was."
Hayes also points towards SEGA's recent move away from first-party development for its own hardware to development for other platforms as a reason for the poor output.
"One thing to bear in mind is that Sega made software for its own hardware. We've only been making software for other companies' platforms for four years so, unlike THQ, EA or Activision, we've got to play catch-up in learning how to work with first-party platforms," said Hayes.