British rag concerned for Wii's 'successful reputation'.

MadWorld screenshot

British newspaper The Sun has once again attacked SEGA's mature Wii game MadWorld, slamming it for going "against the successful reputation of the best-selling machine, famed for being one that all the family can enjoy".

The news story, up on its website, carried the headline: "PUBLIC SICKENED BY GAME STUNT".

The headline is in reference to SEGA's recent publicity stunt for the game, which scored a solid 7/10 in our review. The company placed severed prosthetic arms in random locations across Britain, each one holding a copy of the game.

The article, however, does not contain any comment from a member of the public criticising the stunt.

A SEGA spokesman told the paper: “SEGA is delighted to be leading the way with adult games for the Wii, and we are sure that gaming fans will see it as a breath of fresh air.

“The arms used were very clearly black and white to reflect the comic-book nature of the game.

“We had a team of people carefully monitoring reaction to the arms, if anyone at all found them offensive we removed them immediately. But we have had no complaints from the public at all.”