THQ partners with Syfy to aggressively expand its brand into the kids space.
THQ and Syfy, a television and online destination for "imagination based entertainment", have announced they have entered into a strategic alliance through which the companies will develop some of THQ's premier video game franchises into fully integrated multi-platform properties, starting with de Blob.
Syfy operates in the UK under the Sci Fi brand.
Targeting the youth market of 2-17 year olds, Syfy will push de Blob through its Syfy Kids banner, offering webisodes, television shows and consumer products based.
"We are pleased that our owned franchise de Blob has been selected as a foundational character and storyline for Syfy's new Syfy Kids brand," said Doug Clemmer, Executive Vice President, THQ Kids, Family and Casual Games. "We look forward to working closely with Syfy to introduce de Blob's colourful world to a new audience of young adults via webisodes, television and other media, broadening awareness for this loveable hero."
THQ plans to release new games based on de Blob across multiple gaming platform in the 12 month period ending March 31, 2011.