Bethesda is fully aware that id Software's return to Doom won't be given a free pass by consumers, VP of marketing Pete Hines has told MCV.
"We view that similarly to Wolfenstein, because it's been so long since the last Doom game," explained Hines. "We are going in as if we need to prove ourselves all over again. We have no free passes. Nobody will assume this is going to be awesome."
He added: "We are going to have to prove that this is something that's going to be fun and different that you need to pay attention to. That has to be our default position, we can't be: 'It's Doom. Of course you're going to play it.' But that just makes us work harder."
Bethesda has recently achieved success with Wolfenstein, setting the franchise up for more games in the future.
"It went really well," Hines said, concluding: "Let's be honest, it was a bit of a tarnished brand. And we knew that. The last couple of games were either 'ok' or 'not great'. It wasn't a franchise where people were desperate for the next one. Wolfenstein isn't Uncharted. We knew this would take some explaining. But developer Machine Games has now untarnished the IP."
Look out for the first info on Doom at QuakeCon next week.