Decline in sales of key franchises to blame.
GamesIndusty.biz reports that analysts Cowen and Company are expecting THQ to report a loss for the second half of its financial year, with a decline in sales of key franchises to blame.
"The WWE decline is particularly concerning since that franchise had been one of THQ's last bastions of strength," said Cowen and Company analyst Doug Creutz.
AdvertisementCreutz added: "The unit decline is not likely due to quality issues as this year's WWE title actually received meaningfully improved critical reviews compared to the last several editions."
Cowen and Company also point towards a year-on-year 19 per cent drop in SpongeBob SquarePants game sales, and a decline in popularity of the Saints Row franchise. The first Saints Row game released only on Xbox 360 and sold approximately 750,000 units during its first 12 months on sale in the US. Cowen had expected the sequel to sell in excess of one million units, but has now lowered its estimate to only 900,000 units during its first 12 months.
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TNA got off lightly for being a newcomer, (they need to act upon feedback though, in the event they are able to get a second game out) but most faith in WWE games was already lost by that point. Thinking on it another way, WWE, that's a game you can far easier leave than a true AAA, if you're looking to reign in. It's nowhere near being an essential purchase, even for the most devoted games fan. The yearly retread, oops, cycle :p perhaps even working against it now, as people realise: hey, it'll be around again next year, so perhaps I'll just see what it's like then...
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