Uncharted 3: Drake's Deception

Uncharted 3: Drake's Deception News for PS3

On: PS3
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Uncharted 3: Drake's Deception screenshot
Uncharted 3: Drake's Deception screenshot

Sony Computer Entertainment UK is spending £5 million on its marketing push for PlayStation 3 exclusive Uncharted 3 - a figure which the platform holder claims makes the game its biggest software launch ever.

The campaign includes a short documentary produced by Oscar-winning director Ed Zwick, as well as TV ads, online videos, homepage takeovers and outdoor posters.

"This will be the biggest launch in SCE UK's history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million," SCE UK senior product manager Ian Vinten told MCV. "To really reach that mass audience at launch we will be running a large outdoor campaign with a number of different premium formats including high quality 48-sheets as well as builds across the country."

Uncharted 3 launches in the UK on November 2, exclusively on PlayStation 3.

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User Comments

87Sarah's Avatar


The advertising I've seen so far is enough to get me excited and the following Uncharted already has is pretty big. I don't think they can do much wrong.
Posted 19:59 on 19 October 2011
dudester's Avatar


gto no worries there with naughty dog behind it imo.
Posted 16:46 on 19 October 2011
munkee's Avatar


Hopefully they'll be putting just as much money into making a great game. Unlike Duke Nukem, or Homefront that spent their money on advertising and forgot to budget for development time.
Posted 16:27 on 19 October 2011

Game Stats

Release Date: 01/11/2011
Developer: Naughty Dog
Publisher: SCEE
Genre: Action
Rating: PEGI 16+
Site Rank: 1,750 12
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