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LittleBigPlanet Karting screenshot
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Sony is sending titles out to die this holiday season, recently laid-off Sony PR man Will Powers has claimed on Twitter.

Powers removed his comments, but not before Destructoid copied down everything.

"You have to wonder what the hell PlayStation was thinking laying off more than half of their software PR team going into the holiday season," he said. "In typical fashion they're sending titles out to die, because they have no PR support - LBPK, Sports Champions 2, Wonderbook.

"Worst part is, the PR department was already under-staffed. I feel sorry for those that remain there, because their workload just doubled. PR is non-revenue generating, but has a very low operating cost in relative terms to their results. Laying off to cut costs makes no sense."

It's a move Powers believes will actually cost Sony more money.

"Already, they outsourced entirely too much work to overpriced agencies, so laying off is only going to exacerbate an existing problem. The point of having external agencies is so that you can scale back without layoffs, not layoff so you can ramp-up. Internal PR teams have product loyalty and only serve one master. Neither can be said about agencies, although there are some select people."

Powers also hit out at Sony's handling of PS Vita: "You have to question the priorities of the company as a whole - What [is] the point of AdHoc multiplayer when no one has a Vita?"

"Sony in general is serving too many masters. Each company should operate autonomously. PlayStation shouldn't suffer b/c TVs are overpriced.

"This is all being said, because I genuinely like and care about the PS product, but they're being hamstrung from success internally." Analysis

Sony may not have the strongest Q3/4 line-ups we've ever seen, but all three titles which Powers claims have been sent to die have been seen pretty regularly on the official Sony blogs, so there's clearly some level of PR support there.

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User Comments

altaranga's Avatar


TU to both of you.

I am still chuckling now. :D
Posted 18:29 on 26 September 2012
rbevanx's Avatar


They sent out a handheld to die earlier in the year.
Posted 17:21 on 26 September 2012
Woffls's Avatar


There's Sony games coming out this Winter?
Posted 15:38 on 26 September 2012
MJTH's Avatar


I have to agree with him in some way, not just in terms of the PR team, but the games themselves. Releasing those 3 games between now and Christmas is a horrible choice in timing, which is shame more specifically for little big planet karting, which has grown on me recently.

Wonder book I can see being a consistent seller, certainly not high but consistent, becuase the premise is clever and is doing a kids / book game right. It can also gain a spike in sales every time a new combatable book comes out. However SpChamps is aiming for a dead market. LBPK is coming out in a market already dominated by a killer series (Mario kart) and will be competing with other games trying to do a similar thing coming out at a similar time (Sonic and Sega All stars Racing: Transformed, and F1 All star).

I feel it would of been, better timing for all 3 of these games to come out late July after E3, (ignoring development time restraints).
Posted 21:20 on 25 September 2012

Game Stats

Release Date: 31/10/2012
Publisher: Sony
Genre: Sports
Rating: TBC
Site Rank: 818 82
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