EA's Keith Munro on the franchise's past, present and future.
Is the best-selling racing brand in the gaming world.
FIFA 09, Madden NFL 09 and NFS Undercover over five million each.
New content packs offer new events and boss cars.
NFS Undercover managed 5.2 million units.
Said to be coming to PC, Xbox360 and PS3 in the next few weeks.
Almost all titles in the Top 40 see sales drop by more than 50%.
Development team and associated franchises will move to a nearby EA studio location.
Reports say racer hasn't been canned, but developer is in trouble.
Will reduce its product portfolio for fiscal year 2010.
Several high profile titles are tracking below targets this holiday.