Grand Theft Auto 5 screenshot
Grand Theft Auto 5 screenshot

Take-Two has no plans to annualise its non-sports franchises such as Grand Theft Auto, Red Dead Redemption and Max Payne, believing doing so would make these special franchises less special and lead to lower consumer demand.

Speaking at the Credit Suisse Technology Conference overnight, Take-Two Interactive chief executive officer Strauss Zelnick said: "I would argue that saying to people 'make a perfect-rated title that's the standard bearer in the business and do it on this every-other-year schedule' not only isn't realistic, but it also runs the risk of taking a very special franchise and making it less special."

He continued: "This isn't a one title company, it's a multi-title company. While we definitely would like to iron some of the slippage out of our business and we definitely would like to tighten some of our production schedules, the answer is not to put out any given title more frequently at the same level of quality. The answer to diversify to a greater number of titles, increase the quality level of all those and deliver more hits."

Zelnick was full of praise for the success Activision has achieved with Call of Duty, but believes the publisher runs the risk of hitting the wall with the blockbuster IP.

"[Activision] has done a terrific job fielding two teams and still putting out a very high quality product," said Zelnick. "It's our view that if you want intellectual property to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise. [Activision] obviously view the world differently. I have enormous respect for [Activision CEO Bobby Kotick] and the team. It's a different approach than ours."

He added: "Our view is it's hard to make permanent intellectual properties if you annualise it, with the exception of sports titles. So far that's proven to be the case. IP that is annualised eventually seems to hit the wall and we don't want our IP to hit the wall."

Zelnick says Take-Two's decision not to annualise its franchises has allowed IPs to grow with each release.

"That's never been the case with one of ours," he said. "Ours do better each time.

GTA 5 is set to launch for Xbox 360 and PS3 in spring 2013.

Source: GameSpot

New stuff to check out

8 Comments

To add your comment, please login or register

User Comments

Clockpunk's Avatar

Clockpunk

Just give us Bully 2, damnit Rock*!!!
Posted 11:57 on 02 January 2013
munkee's Avatar

munkee@ CheekyLee

I didn't bother with either DLC on release. But, picked up the GOTY disc with all content. The Lost and the Damned didn't appeal to me at all, but I actually loved it when I started playing it. Don't dismiss it until you try ;)

Weirdly, I know that everybody seemed to love Gay Tony more. But, I never bothered finishing it. It just didn't suck me in. But in fairness, the GTAIV engine was getting a little creaky by the time I got around to trying it.
Posted 10:38 on 02 January 2013
CheekyLee's Avatar

CheekyLee@ munkee

Sort of. I suggested something halfway between the current accepted standard for DLC and full-blown sequel. So, extend the life of GTA 5 by releasing what would once have been referred to as expansions, perhaps placing the protagonist from the main game into the other cities. (Thus achieving the stated goal of uniting all three cities in the same title!) Basically, more scope than the normal DLC, but without the need to pile on additional features and build a whole new engine.

I just looked at the release dates, and was sure that Lost and Damned came out sooner than it did. However, it seems it was almost a year after the release of the original, so I'll withdraw that part. And whilst that particular DLC never really appealed to me, Gay Tony always looked like great fun. I guess I should try to pick the game up and play it through, finally.
Posted 10:29 on 02 January 2013
munkee's Avatar

munkee@ CheekyLee

I'm not sure that they're missing that trick. It seems to me as if this is what they're doing.

Instead of GTA 5, 6, 7, etc.. We'll get drip fed quality DLC content. Just like Lost and Damned and Balled of Gay Tony. A game numerical change brings a new city. The work involved cant be annualised. DLC brings a new tale and characters into an already existing city. Perhaps the release schedule won't be every twelve months exactly. But, mission building in a existing game can't take too long and some is probably already done before feature release. Isn't this what you just described?
Posted 10:12 on 02 January 2013
CheekyLee's Avatar

CheekyLee

Personally, I think R* are missing a trick here.

I am not suggesting that they release GTA 5 this year, and GTA 6 next year. But, they didn't exactly mess up when they released the second version of GTA 3 a year after the first, did they? I distinctly recall arguing at the time that we didn't need GTA 4, and a whole new bunch of missions using the exact same engine would be more than acceptable. As it turns out, Vice City did add extras, and was certainly considered a game in its own right. Why not do something similar with 5?

DLC will no doubt be released within 2 months of the title being released. It may or may not be good DLC, but if they gave themselves 12 months to work on it... it would probably be GREAT DLC. And, considering that GTA games are ones with long tails, it would almost certainly sell more if it wasn't rushed out the door at the first opportunity. Allow players who don't tear through the campaigns in the first two days the chance to work their way through, and then give them something to look forward to. (I know that the reason I didn't buy Lost and Damned at release was because I was still slowly working my way through GTA 4, although admittedly I got a bit fed up of the game itself and sold it when I needed some quick cash and it was the title that would have earned me the most.)
Posted 09:28 on 02 January 2013
Mintyrebel's Avatar

Mintyrebel

I think there is an official "window" which is Spring 2013.
Posted 08:48 on 02 January 2013
p0rtalthinker's Avatar

p0rtalthinker@ Macca312

There's no official release date yet, though there are some pretty good rumors and predictions out there for the timeframe of its release.
Posted 04:28 on 02 January 2013
Macca312's Avatar

Macca312

Is there an exact date for Gta5 to come out?
Posted 00:06 on 02 January 2013

Game Stats

Release Date: 18/11/2014
Developer: Rockstar
Publisher: Rockstar
Genre: Action
Rating: PEGI 18+
Site Rank: 104
View Full Site