Gears of War 3 has entered the All Formats All Prices UK video game chart at No.1, becoming the Xbox 360's seventh largest launch to date, and the 12th largest individual format launch.
Epic Games and Microsoft's third game in the series was close to selling as much as the combined launch weeks of Gears of War 1 and 2.
Codemasters' F1 2011 has to make do with second place, while Deep Silver's Dead Island continues to prove many critics wrong at No.3. 505 Games' Zumba Fitness is up seven per cent to No.4 and Deus Ex: Human Revolution holds at No.5.
Elsewhere, THQ's Space Marine slips from No.2 to No.7 and Sony's Resistance 3 slides to No.8
Leisure software charts compiled by Chart Track, (C)2011 UKIE Ltd (All Prices) Week 38, 2011
1. GEARS OF WAR 3
2. F1 2011
3. DEAD ISLAND
4. ZUMBA FITNESS
5. DEUS EX: HUMAN REVOLUTION
6. DRIVER: SAN FRANCISCO
7. WARHAMMER 40,000: SPACE MARINE
8. RESISTANCE 3
9. LEGO PIRATES OF THE CARIBBEAN
10. RUGBY WORLD CUP 2011
11. CALL OF DUTY: BLACK OPS
12. ASSASSIN'S CREED: BROTHERHOOD
13. CARS 2
14. THE SIMS 3
15. RED FACTION: ARMAGEDDON
16. JUST DANCE 2
17. LEGO HARRY POTTER: YEARS 1-4
18. MICHAEL JACKSON: THE EXPERIENCE
19. L.A. NOIRE
20. GRAN TURISMO 5
Gears of War 3 launched big, but we're pretty sure EA's FIFA 12 will show that it's not only games with guns that can break records. The game earned a very good, 9/10 in our FIFA 12 review, and a massive marketing campaign coupled with huge brand awareness will ensure a massive launch and legs a catwalk model would be jealous of.
Also hitting stores next week are ICO & Shadow Of The Colossus HD plus Child of Eden PS3, Driver: San Francisco on PC and the unusually low key X-Men: Destiny.