AvP becomes SEGA's fastest-selling game ever

Title delivered on the publisher's high expectations.

SEGA has revealed to MCV that Aliens vs Predator has become the publisher's fastest-selling game in its history. This follows news that the Rebellion developed first-person shooter became the fastest-selling game of 2010, bettering opening week figures set by Mass Effect 2 and BioShock 2.

"We are absolutely delighted with the strong first week sales of Aliens vs Predator," said SEGA UK managing director John Clark.

"We are also very pleased that Aliens vs Predator has become SEGA's fastest selling game to-date. With the exceptional level of pre-orders that had been achieved by launch, we had high expectations for the title and I am very pleased to say that it has delivered on those expectations."

SEGA's not done with the game yet though, with plans for continued PR and marketing in the weeks to come.

"We have also had a heavyweight marketing campaign that included a three minute takeover in the ad breaks of both Aliens and Predator movies recently shown on Channel 4 and Film 4, which resonated extremely well with our target audience," said Clark. "With marketing set to continue over the coming weeks, we are looking forward to ongoing success for the title."

Developer Rebellion has already been talking of the possibility for a sequel, stating it is in discussions with SEGA not only about continued support for the first game but work on a follow-up, too.