Take-Two on Agent's PS3 exclusivity

Feder: 'exclusivity can really help you launch the franchise'.

Speaking to GameSpot, Take-Two president Ben Feder has talked up the benefits of developing new Rockstar North title, Agent, as a PS3 exclusive.

“At this phase in the cycle, when you’re trying to launch a new franchise, exclusivity can really help you launch the franchise,” explained Feder. "It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work."

Feder also expressed his belief that Agent has the potential to be yet another AAA title.

“We think this has the potential to be yet another great Rockstar North franchise title," said Feder. "It’s the Houser Brothers and Rockstar North. It’s the A team working on an AAA title. I think the subject matter, the characters, the story, the environment, the background–all the elements are there. It’s such a rich environment to play in.”

The Agent is in development exclusively for PS3. No release date has been announced.