Mission-based driving title compared to the action movie The Transporter.
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EA's Keith Munro on the franchise's past, present and future.
Is the best-selling racing brand in the gaming world.
FIFA 09, Madden NFL 09 and NFS Undercover over five million each.
NFS Undercover managed 5.2 million units.
Almost all titles in the Top 40 see sales drop by more than 50%.
Development team and associated franchises will move to a nearby EA studio location.