Business model will differ internationally.
Warhammer 40K: The Dark Millennium will have a "flexible" business model, according to a recent conference call by THQ CEO Brian Farrell.
Farrell explained that the business model for the MMO will differ worldwide, IndustryGamers reports:
"The markets are different around the world for the business models with which you can ship an MMO.
"So what we’ve done is make the business model within Dark Millennium Online flexible, so we can use different business models in different territories and exploit the game on a worldwide basis.
"We will have not just one business model, like subscriptions. There will be other monetization mechanisms in the game… The team there is being very thoughtful about how we maximize monetization in this game."
No release date has been given for Warhammer 40K: The Dark Millennium, despite a rumour of a March 2013 launch.